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Search Engine Optimization (SEO)
Course contents:
Basic concepts
    SEO, SEM, SMO, Digital Marketing we are doing for generating more business from our website. Without promotion a website is like a menu card you and your friends know about it. You can increase your business by 10 times if you do SEO on your website. Seo is having two pillors one is on page optimization another is off page optimization. On page means how your website looks like. Example:- Your car looks very good. Off page optimization is like power of your website. Example:- How strong engine your car have. So that it will win in google search and comes on the first page & if it looks good people will buy product from your website. We are the only institute in Delhi Noida who is providing complete training on SEO SEM SMO & Digital Marketing. We tech you 100% implementation in SEO Training.
  • Search Engines and their operationality
  • Websites and Portals
  • Website Designing/ Architecture
  • Basics of HTML
  • Web Internet Marketing Concepts
  • Domain and Hosting
  • Blogs / Blogger
  • Search Engine Friendly Website
  • Search Engine Marketing
  • Online Branding
  • Page Rank
  • Social Media Optimization
  • Case Studies and SEO Strategies
  • Search Engines V/S Directory
  • Track Visitors
On-Page Optimization
  • Meta Tags
  • Internal Hyper Linking
  • Content Optimization
  • Content Writing
  • Image / Video Optimization
  • URL Creation / Optimization
  • Sitemap Creation
  • Keyword Density
  • Robots.txt File
Off-Page Optimization
  • Search Engine Submission
  • Comments Posting
  • Link Building
  • Press Releases
  • Free Classifieds
  • Forums
  • Guest Books
  • Article submission
  • Directory submission
  • Blogs submission
  • Social Bookmarking
  • Link Exchange
  • Link Buying
Pay Per Click (PPC)
  • Pay Per Click Overview
  • Industry related Keywords Research & Analysis for PPC
  • Competitors Website Analysis
  • Google Adwords concept
  • How Google Adwords work?
  • Keywords Bidding Strategy & Bidding Management
  • Creating Ads
  • Making Landing Page Better
  • Setup PPC Campaign
  • Conversion Tracking Setup
  • Traffic Monitoring
  • Ad Monitoring
  • ROI Analysis
  • Create reports for PPC
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